Our Story

The Terrace Apparel makes embroidered t-shirts, sweatshirts and beanies that capture sport’s most iconic moments. Not the club crest. Not the sponsor. The moment. Solskjaer’s toe-poke in Barcelona, Cantona’s collar up, Stokes at Headingley.

I’m Lee, the founder, and this is how it started.

January 2021. The UK was in its third national lockdown. Dark nights, bad telly, nowhere to go. I was lucky enough to still be working, but I wanted to use the spare time to build something of my own.

I’ve spent my working life in marketing, but sport has always been my real passion. Playing it, watching it, reading about it, much to my partner’s annoyance.

I wanted to make something that let you show off your sporting hero without wearing a replica shirt or a cheap printed slogan tee. Something understated enough for the office or about town, but that would still get people stopping you to ask where it was from. Or better still, to reminisce about the same moment.

I sketched a handful of designs, including Ole Gunnar Solskjaer, George Best and Thierry Henry, and shared the mock-ups with a couple of groups of mates. They loved them and asked how they could get one. Solskjaer was the very first design, so that one’s still a bit special.

By March 2021 I had a working website, orders were coming in through social media, and t-shirts were shipping around the world.

Five years on, there are around 250 designs across football, cricket, rugby, darts, NFL, tennis, golf, wrestling and music, on t-shirts, sweatshirts and beanies. They’re worn across the UK, Europe, the Middle East and the United States.

Some of the best designs, including Eric Cantona and Ben Stokes, started as requests from fans. I’m still blown away by the support, honestly.

• Embroidered, not printed. Every design is stitched on the left chest, or the cuff of a beanie, so it stays sharp wash after wash.
• Drawn by hand. I draw every design by hand on design software. Nothing is AI-generated or auto-digitised.
• Made to order. Nothing is mass-produced and left sitting in a warehouse, which cuts waste.
• Quality fabric. T-shirts are 100% ring-spun cotton, sweatshirts are 50% ring-spun cotton and 50% polyester, and beanies are 100% acrylic.
• Made close to you. UK orders are made in the UK, and orders from Europe and the US are made in fulfilment centres there, which keeps delivery times down.

The terraces are where the real fans stand. Where the songs start, where the stories get retold, where you remember exactly where you were when that goal went in. That’s who these are made for, not the corporate seats.

Have a browse and find your moment. If it’s not there yet, request a design and I’ll draw it for you. Join the Supporters Club for 15% off your first order, and follow along on Instagram, Facebook and X to see new designs as soon as they drop.

Thanks for reading.
Lee

Wear The Moment.